Tommy hilfigerShawn Mendes
We partnered with Tommy Hilfiger to help define and launch their “partnership with purpose” with Shawn Mendes – an 18-month campaign aiming to “cultivate a community to reimagine style more sustainably” which culminates in a co-designed capsule collection.
To launch the campaign, we first offered Shawn's fans the opportunity to join Tommy's "Close Friends" on Instagram Stories for access to exclusive content. In just 24 hours, we received 10,000 requests which resulted in increased engagement and audience growth. We then produced and edited a series of documentary style videos that featured Shawn discussing the inspiration behind the campaign and his new co-designed capsule collection.
