herman millerAeron Chair
Herman Miller was re-launching its entire portfolio of iconic Aeron Chairs made with ocean-bound plastic and needed a way to celebrate its material impact.
We partnered with the brand to produce a short form “doc” to tell the story of its four-year sustainability journey with ocean-bound plastic through its heritage of innovation, to reinforce Herman Miller’s credibility and leadership within the industry.
The short film explained how the line will divert 234 metric tons annually while also communicating Herman Miller’s continued commitment to innovation as a founding member of NextWave Plastics, a consortium led by Lonely Whale building the first global network of supply chains for ocean-bound plastics.
