tommy hilfigerMonogram Collection
Tommy was introducing a new Monogram logo in its Andy Warhol inspired FACTORY Fall ‘22 brand campaign but needed a way to communicate the new mark’s meaning and equity.
Set in our ‘famebox,” a physical manifestation of Warhol’s FACTORY confined to the 1x1 dimensions of social media, we asked talent questions that were inspired by Andy Warhol’s classic interviews.
The launch content garnered 4.3M total views, 8.6M in reach and featured Kate Moss, Travis Barker, Jon Batiste, Lady Bunny and many more.
To create a storytelling device for Monogram we started by uncovering its meaning: a signature stamp used to identify a someone. We evolved this definition, leaning into the tension between person and public persona, through a social “Q & Andy” inspired series that cast the campaign’s lead talent.
