Tommy hilfigerTommy NYC
To mark Tommy Hilfiger’s return to New York Fashion Week we were challenged to “Hack NYC,” bringing their Andy Warhol inspired FACTORY concept to life at the scale of the city.
We did this by co-creating a hybrid OOH x social media campaign with six local creators, inviting celebration from their communities to encourage targeted engagement with Tommy’s channels. Each creator reflected the brand’s target “Futuremaker” mindset and held relevancy in New York City both in their position and social following.
Content produced through our film and photo shoot debuted across 255 out of home locations and a parallel social media rollout that garnered a collective 13.3M impressions with organic amplification earned through over 18 NYC-based tastemakers with a collective 3.3M followers.
