AI Product Photography
Today, AI is bringing creativity to new heights, reawakening our collective imaginations and offering us the opportunity to reinvent social media content and so much more. Although there are many very real concerns associated with AI replacing creative functions, there is also a world in which AI is one of our greatest collaborators – helping us realize the impossible and reimagine our world through visuals.
Through a combination of AI and actual photography, we are able to orchestrate virtual “photo shoots” that place real products into virtual locations created in collaboration with AI artists and tools. This new approach opens the aperture of what is possible for product photography – a product can be showcased in the wildest, most extreme setting (real, imagined, or a combination of the two) without the expense that comes along with an on-location shoot or set design.
In addition to offering production efficiencies, AI-created assets can even out-perform traditional product photography. When we created a suite of this content for Tommy Hilfiger focused on their summer handbags, we saw a notable impact on social performance. Both carousels posted generated a higher engagement rate compared to the last two months of traditional product photography, and the reaction in comments was overwhelmingly positive. Perhaps most impressive, one AI-generated image of a blue bag received three times more comments than the traditional product shot of the same blue bag posted just two days earlier.
